Google Analytics is the go-to option for most WordPress users who want to monitor their website statistics. But what if you want to use another tool instead? I have curated the best analytics plugins for WordPress that don’t use Google Analytics.
You have made a good decision if you want to install an analytics plugin on your WordPress website because only that way you can understand the metrics on your website.
There are a bunch of plugins out there that you can use to monitor the statistics of your website. Unfortunately, they mostly use the same data source: Google Analytics.
On the list βοΈ
- AnalyticsWP
- Independent Analytics
- Jetpack Stats
- WP Statistics
- SlimStat
- Burst Statistics
- Koko Analytics
- Plausible
π€ What’s Wrong with Google Analytics, BTW?
A crucial thing you need to understand. Google Analytics is a universal analytics tool. It is not designed specifically for websites. Let alone WordPress.
Instead, you can also use Google Analytics to monitor the statistics of mobile apps (Android apps and iOS apps).
The metrics displayed on the Google Analytics dashboard are getting more complex, which is a bit hard to read and understand. Especially since the release of Google Analytics 4.
Another issue with Google Analytics is that it loads external files when working, which affects the performance (speed) of your website, although the impact might not too significant (depending on your settings).
π Features to Look When Picking an Analytics Plugin for Your WordPress Site
You want to install an analytics plugin because you want to monitor certain metrics on your website (e.g. number of total visitors, number of currently online visitors, etc.).
Therefore, you need to make sure that the analytics plugin you want to install provides the metric you plan to monitor.
In general, most analytics plugins allow to monitor the following metrics on your website:
- Number of visitors during certain periods (daily, weekly, or monthly)
- Number of pageviews during certain periods
- Popular content
- Referrals
In addition to the above metrics, most analytics plugins also provide useful information such as geographic and device your visitors use.
Some plugins also have a feature to track clicks count, which is super useful to run a certain campaign using a landing page.
π List of WordPress Analytics Plugins
Please note that — as the title suggests — I only include analytics plugins that don’t use Google Analytics. Also, I only include plugins I have tested.
Here is the list of the analytics plugins you can use to monitor the statistics of your WordPress website.
1. AnalyticsWP

AnalyticsWP is the first analytics plugin that I recommend if you are looking for an analytics plugin for your WordPress website other than Google Analytics. It is a fully paid plugin, by the way. There is no free version is offered.
However, you have a chance to try AnalyticsWP for free for 7 days during the trial period. And you are not obligated to enter your card information to access the trial version. If you don’t find it useful after trial period, you can simply uninstall it.
You don’t need to make any setting to use the plugin. It is a plug-and-play plugin. After being installed and activated, it will start to work immediately to track your site traffic. The plugin comes with a super clean interface.
You can easily monitor popular pages, the number of pageviews, and the number of currently active visitors.
Using WooCommerce? AnalyticsWP comes with a feature you will love so much, then.
If you have WooCommerce installed and activated, AnalyticsWP will automatically activate a set of features to visualize the conversion process on your shop. With the features, you can discover the steps your customers take before making a purchase, which you can use make a decision for optimization.
Key features of AnalyticsWP
- Customer journeys for WooCommerce
- Clean analytics dashboard
- Shows the number of pageviews
- Shows the number active visitors
- Shows the number popular pages
- Access manager
2. Independent Analytics

Independent Analytics is an analytics plugin developed by a developer named Ben Sibley. He also developed another plugin called Strive Calendar.
Same as AnalyticsWP, Independent Analytics is also developed specifically for WordPress. The plugin automatically works after being installed and activated. No extra configuration is needed. At all.
Using this plugin will remind you of the old days of Google Analytics where you could instantly check the necessary metrics without needing to back and forth between pages within the dashboard.
Once the plugin has enough to data — after being activated — you can start to check the number of visitors, the number of pageviews and more.
You can check your site stats during a certain period. Be it daily, weekly, or monthly. In addition to basic metrics like visitors count and pageviews, the plugin also provides additional, useful metrics such as sessions, average session duration, and bounce rate.
Independent Analytics is released as a freemium plugin. Meaning that you can use it for free. Two features you can unlock on the pro version are real-time tracking and campaign monitor.
One thing I personally love Independent Analytics is that it shows the duration visitors spent on your content.
Key features of Independent Analytics:
- Simple analytics dashboard
- Real-time analytics
- Campaign monitor
- Shows the number of pageviews
- Shows the number of popular pages
- Shows session duration
3. Jetpack Stats

Jetpack is a product from Automattic, the company behind WooCommerce, WordPress.com, Pressable, and several other WordPress-based products.
Unlike AnalyticsWP and Independent Analytics, Jetpack is not designed specifically to be an analytics plugin. Instead, it is a plugin that is designed to do many things. One of which is to track your site stats.
After installing and activating the plugin, you will find an item called Stats on the Jetpack menu. From the Stats dashboard, you can check some stats on your website such as pageviews, visitors count, comments count, and so on. You can also filter the stats to check the stats during a certain period.
Jetpack Stats has a feature to track the number of clicks to external links, which is super useful if you are running a certain campaign.
You can use Jetpack for free.
Key features of Jetpack Stats:
- Clean, simple analytics dashboard
- Shows the number of pageviews
- Shows the number of popular pages
- Shows the number external link clicks
4. WP Statistics

If you are looking for a simple, minimalist analytics plugin for your WordPress website, then WP Statistics might not a good fit. The plugin has more menu items than the first three above, requiring you to back and forth between pages on your dashboard to access certain features.
But if you are okay with that, then WP Statistics is worth trying. It’s a freemium plugin, after all. If you don’t like it, you can simply uninstall it.
On the main screen inside the plugin dashboard, you will be presented with stats like the number of online visitors and the number of pageviews. On the left side, you can instantly check the comparison of metrics between certain periods.
Key features of WP Statistics:
- Shows the number of pageviews
- Shows the number of popular pages
- Shows the number active visitors
- Shows locations of visitors
- Shows devices of visitors
- Shows Operating systems of visitors
5. SlimStat

If you are offering files to download on your website, then SlimStat can be a great plugin you can leverage. The plugin comes with a feature that you can use to monitor the downloads count on your website.
You can monitor the downloads count by simply defining the file extensions on its settings page.
In general, the metrics you can monitor with SlimStat are not much different from the previous plugins. Also, you can control which metrics you don’t want to track. For instance, you can exclude certain post types from being tracked.
If you want to perform further analytics using an external tool such as Google Sheets, SlimStat offers the ability to export the stats report into a CSV file. However, you need to upgrade to the pro version to do so.
Another handy feature you can unlock after upgrading to the pro version is Heatmap, which displays heatmap layer of the most clicked areas on your website.
Key features of SlimStat:
- Shows the number of pageviews
- Shows the number of popular pages
- Shows the number active visitors
- Shows locations of visitors
- Shows devices of visitors
- Shows Operating systems of visitors
- Ability to export stat reports
- Heatmap
- Ability to track downloads count
6. Burst Statistics

Burst Statistics is another plugin I recommend if you are looking for a minimalist analytics plugin that don’t load external scripts. There are four metrics you can monitor with the plugin by default: pageviews, visitors count, sessions, and bounce rate.
It has a super useful feature that other plugins don’t have: conversion tracker.
With this feature, you can track a specific element on a page. For instance, you can track how many visitors clicked a button on a page. You can simply add either a CSS class or CSS ID to the element you want to track. The feature — which is called Goals — is available for free.
However, you can only track a single element unless you upgrade to the pro version.
Other features available on the pro version of Burst Statistics include location and advanced filtering.
Key features of Burst Statistics:
- Shows the number of pageviews
- Shows locations of visitors
- Shows devices of visitors
- Shows session duration
- Shows bounce rate
- Conversion tracker
7. Koko Analytics

Another minimalist analytics plugin you can use to monitor the statistics of your WordPress website is Koko Analytics. Just like other plugins on the list, Koko Analytics doesn’t load external scripts to work.
After you install and activate it, the plugin will work right away.
Koko Analytics is super minimalist. By default, it only shows visitors count and pageviews. The filtering feature is available to allow you check the stats of your website on a certain period.
Beneath the chart, you can check the popular pages on your website (based on pageviews and visitors) as well as top referrals.
Koko Analytics also comes with conversion tracker just like Burst, but you are obligated to upgrade to the pro version to use feature.
Key features of Koko Analytics:
- Shows the number of pageviews
- Shows locations of visitors
- Event tracker
8. Plausible

Plausible Analytics provides a privacy-focused, minimalistic approach to web analytics. The plugin is designed with user-friendliness, accuracy and privacy at its core, offering an effective, privacy-compliant way to track website metrics directly within WordPress.
Unlike traditional analytics, Plausible is lightweight, using a script that’s at least 75 times lighter than Google Analytics 4 (GA4). This efficiency ensures minimal impact on website performance, helping sites run faster and providing smoother user experiences.
Plausible’s methodology differs from many analytics tools: it avoids reliance on cookies, personal identifiers, and tracking scripts that could conflict with privacy laws or user settings. This makes Plausible not only privacy-compliant by default (removing the need for a consent banner) but also more accurate, as it counts real, unfiltered pageviews and interactions.
E-commerce tracking is another area where Plausible shines. The plugin allows WooCommerce users to track purchase funnels and essential events (like add-to-cart and checkout) with a single click, giving clear visibility into the customer journey. This makes it easy to track and analyze user behavior, conversions, and revenue with minimal setup.
Plausible offers a 30-day free trial and plans starting at $9 per month. They have 10k+ active installations with a rating of 4.9!
Key features of Plausible:
- Track clicks on external and affiliate links
- Monitor file downloads to gauge content interest
- Set goals and custom events using CSS classes to track conversions
- Access your stats directly within the WordPress dashboard
- Identify and manage 404 error pages to improve navigation
- Track post authors, categories, and custom taxonomies for content analysis
- Send custom properties with pageviews or events for deeper insights
- Track a full WooCommerce funnel and more by toggling on one setting!
- Monitor site search terms to understand user intent
- Exclude specific pages or user roles from tracking
- Allow selective role-based access to the stats dashboard
- View post stats directly from the toolbar while navigating your site
π Summary
Google Analytics is a popular tool to track and monitor the statistics of a WordPress website. No doubt about it. However, popular doesn’t always mean the best.
Sometimes, you need a simpler solution to solve your problems.
When it comes to website stats monitoring, in WordPress in particular, you need beyond pageviews and visitors count. At the same time, you also need a hassle-free solution.
All the analytics plugins on the above list doesn’t require any configuration to work. They are all plug-and-play plugins. They don’t load external scripts, which often becomes the main reason for people to switch away from Google Analytics.
Which Plugin Should You Use?
Well, the answer to the question depends on the main goal of your monitoring. If you have a WooCommerce-powered e-commerce website and want to learn your customer journey, for instance, then AnalyticsWP is the best fit.
If you have a WordPress website that you mainly use to create and launch landing pages, then Burst Statistics is a better fit as it comes with a feature to track clicks count on an element (e.g., button).
Independent Analytics, meanwhile, is a great option if you are running a blog and merely need to monitor the number of visitors, pageviews, and sessions duration.