Unbounce is a great tool to create landing pages. The problem is that the price is not affordable enough.
If you are a small business owner or solopreneur looking for a more affordable solution to create landing pages, I have curated some great tools below to replace Unbounce.
All the tools below have the same functionality as Unbounce. No programming or web design background is required to create a landing page with them.
Before jumping to the list, let’s find out the features you need to look for in an Unbounce alternative.
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Features to Look for in an Unbounce Alternative
First thing first, you need to understand that Unbounce is a SaaS platform. Meaning that you don’t really own your landing pages.
Instead, you only rent a space to run them.
Running landing pages on your own websites is the best solution if you want to have full control over your business assets. Including your landing pages.
I have curated both the self-hosted and hosted (SaaS) version of Unbounce alternatives which you can use according to your preference.
Before you pick one, here are some key features you need to make them are available in an Unbounce alternative you want to use.
- Visual editor: This is the main feature you need to create your landing pages. All Unbounce alternatives below come with a visual editor with a drag-and-drop editing experience.
- Custom domain: Your landing pages should be accessible via your own domain to make them look professional.
- Analytics: You need this feature to monitor the performance of your landing pages.
- CRM/email marketing integrations: If you want to create a landing page to generate leads, you need this feature to send the leads to a CRM/email marketing you use.
- Premade templates: The feature you need to make the landing page creation process a lot faster.
Self-Hosted Alternatives to Unbounce
1. Divi Builder
Divi Builder is the first tool I strongly recommend if you prefer to use a self-hosted landing page builder to replace Unbounce. With Divi Builder, you can create professional landing pages optimized for conversion.
Same as Unbounce, Divi Builder also offers a drag-and-drop page building experience. You don’t need to a have programming background at all to use it. Divi Builder also offers hundreds of pre-made templates to make it easy for you to create a new landing page.
You can add elements like a form, video, map, button to gallery to your landing pages.
If you want to add a form, Divi Builder allows you to connect it with a CRM or marketing automation tools like HubSpot and Mailchimp.
You can get Divi Builder at only $7.41/month (billed yearly). A one-time payment option is also available if you hate the subscription-based payment model.
Divi Builder has no built-in analytics feature, but you can install free analytics plugins like AnalyticsWP and Independent Analytics to learn the performance of your landing pages.
Or you can integrate it with Google Analytics if you want.
Key Features of Divi Builder:
- Visual page editor
- Pre-made templates
- Form builder
- Integration support with a CRM/email marketing platform
Divi Builder Pros:
- Offers advanced design options
- Self-hosted
- More affordable
- Accepts a one-time payment option
- Can be used on unlimited sites
Divi Builder Cons:
- Requires a hosting service to run
- No built-in analytics
2. Elementor
Elementor is the most popular page builder plugin for WordPress, which can also replace Unbounce if you prefer a self-hosted solution. You can use Elementor to create a wide range of page types, not just landing pages.
To create a landing page with Elementor, you can either start from scratch or select one of the available pre-made templates.
The main perk when creating a landing page with Elementor is that you have tons of element options you can add to your page. There are over 80 elements you can add to your page in total. Key elements like form and button are available.
With Elementor, you can create a fully responsive landing page thanks to its advanced responsive editing capability.
Same as Divi Builder, Elementor also doesn’t have a built-in analytics feature, but you can easily integrate it with Google Analytics. Elementor has a built-in feature to add Google Analytics tracking code.
Key Features of Elementor:
- Visual page editor
- Popup builder
- Form builder
- Pre-made templates
- Integration support with a CRM/email marketing platform
Elementor Pros:
- Free version is available
- Offers advanced design options
- Self-hosted
- Ability to add popups
- Extensible via add-ons
Elementor Cons:
- Requires a hosting service to run
- The interface is not clean enough, especially on the free version
- No built-in analytics
3. Brizy
Brizy is a page builder that is available as both a WordPress plugin and a SaaS. The WordPress plugin version is downloadable for free on the WordPress plugin repository.
Although you can use the WordPress plugin version of Brizy for free, some limitations apply. You can’t, for instance, add a form element to your landing page. Meaning that you can’t use Brizy to create a lead generation page until you upgrade to the pro version.
Brizy itself comes with a super lightweight editor that is super easy to use. Pre-made landing page templates are also available to fasten the landing page creation process.
Apart from the Form element which you can use to create a lead generation form, another useful feature you can unlock on the pro version is a popup builder.
Key Features of Brizy:
- Visual page editor
- Popup builder
- Form builder
- Pre-made templates
- Integration support with a CRM/email marketing platform
Brizy Pros:
- Super lightweight editor
- Free version is available
- The pro version is super affordable (only $4.9 per month)
- Self-hosted
Brizy Cons:
- No built-in analytics
- Requires a hosting service to run (unless you use the SaaS version)
4. Avada Builder
Avada Builder is a versatile page builder plugin for WordPress. It is not designed specifically to be a landing page builder, but you can definitely use it to create a landing page.
You can add elements like a form, CTA (complete with a button), image, accordion, and so on.
The best part of Avada Builder is that you can get it with a one-time purchase option at only $69. However, unlike Divi, you can only install it on one website. But you create unlimited landing pages if you want.
The form element of Avada Builder can be connected with Mailchimp and HubSpot in case you want to collect leads with one of these platforms.
Key Features of Avada Builder:
- Visual page editor
- Form builder
- Pre-made templates
- Integration support with a CRM platform
Avada Builder Pros:
- Doesn’t require subscription
- Super affordable
- Self-hosted
Avada Builder Cons:
- Requires a hosting service to run
- No built-in analytics
5. Themify Builder
Themify Builder is a lightweight page builder plugin for WordPress that is released as a freemium product. Meaning that you can use it for free on your website. You can also use it to create landing pages and other types of pages on your website.
With the free version, you can even create a lead generation page to collect leads for Mailchimp and ActiveCampaign because the free version allows you to add an element called Optin Form.
Themify Builder also comes with pre-made templates to make it easy for you to create a new landing page.
To make your landing page adaptable on every device, Themify Builder allows you to apply different setting options for each device (responsive editing).
Furthermore, Themify Builder comes with some built-in features aimed at speeding up your landing pages. Such as automatic WebP image conversion and lazy loading.
Key Features of Themify Builder:
- Visual page editor
- Form builder
- Pre-made templates
- Integration support with an email marketing platform
- Automatic WebP image conversion
Themify Builder Pros:
- Extremely lightweight editor
- Self-hosted
- Free version is available
- Accepts a one-time payment option for the pro version
- Can be installed on unlimited websites
Themify Builder Cons:
- Requires a hosting service to run
- No built-in analytics and no built-in feature to integrate Google Analytics
6. Beaver Builder
If you already have a WordPress website, Beaver Builder is another plugin you can use to replace Unbounce. You can also use it to create a landing page to generate leads and send them to nearly all marketing platforms you can think of. From HubSpot, Drip to MailerLite.
Beaver Builder offers a clean, lightweight editor.
In Beaver Builder, you can start your landing page from a template although the available options are limited enough compared to Divi or Elementor.
Beaver Builder is released as a freemium plugin. If you want to use it to primarily create landing pages, the free version is barely usable because you can’t add a form element.
Other elements like accordion and countdown are also only accessible on the pro version.
The pro version of Beaver Builder itself costs $7.41 per month (billed yearly at $89). The same price as Divi, but you can only install it on one website.
Key Features of Beaver Builder:
- Visual page editor
- Form builder
- Pre-made templates
- Integration support with a CRM platform
Beaver Builder Pros:
- Self-hosted
- Clean, lightweight interface
- More affordable than Unbounce
Beaver Builder Cons:
- Lack pre-made templates
- Doesn’t accept a one-time payment on the pro version
7. SeedProd
SeedProd is another page builder plugin for WordPress that can be an alternative to replace Unbounce. The plugin comes with some useful pre-made landing templates.
SeedProd is especially a great Unbounce alternative if you plan to sell something via your landing page. The plugin has a payment button that you can connect with Stripe and you can redirect your visitors to a specific page after successful payment. This feature is accessible on the free version
Unfortunately, the free version doesn’t allow you to create a landing page to generate leads. You can only do so with the pro version.
The pro version of SeedProd allows you to create a lead generation page. You can collect the leads whether with a third-party CRM platform or locally on your website.
SeedProd has a built-in feature to make it easy for you to add the Google Analytics tracking code, but it doesn’t have a built-in analytics feature.
Key Features of SeedProd:
- Visual page editor
- Form builder
- Form submission manager
- Payment via Stripe
- Pre-made templates
- Integration support with a CRM platform
SeedProd Pros:
- Self-hosted
- Allows to integrate with Google Analytics easily
- Can be used to create a sales page thanks to Stripe integration support
SeedProd Cons:
- Doesn’t accept one-time payment on the pro version
- Some features require extra plugins to work
Hosted Alternatives to Unbounce (SaaS)
8. MailerLite
If you are not interested in a self-hosted solution for your landing pages, then you can try MailerLite as an Unbounce replacement. It is an all-in-one tool that you can use to run your online business.
You can use MailerLite to create a website, to generate and manage leads, to run a newsletter, to run email automation, and so on.
More importantly, you can also use MailerLite to create landing pages and sales pages just like Unbounce. In MailerLite, you can add a payment button to accept payments via Stripe.
MailerLite can be an ideal Unbounce replacement if you often promote your landing pages on Meta Ads. The platform comes with a built-in feature to make it easy to install Meta Pixel on your landing pages.
The platform itself also has its own analytics feature which you can use to track the performance of your landing pages. Also, you can run an A/B test to find out which version of your landing pages that has better performance.
MailerLite allows you to create landing pages on your own domain or under MailerLite domain. Here is the full review in case you want to learn more about MailerLite.
Key Features of MailerLite:
- Visual page editor
- Pre-made templates
- Form builder
- Email marketing
- Popup builder
- A/B test
- Analytics
- Payment
- Custom domain
MailerLite Pros:
- Can be used to create sales pages thanks to its Stripe integration
- Easy to setup
- Allows to integrate with Google Analytics and Meta Pixel easily
- Useful built-in analytics
- More affordable
- Free version is available
MailerLite Cons:
- Requires a professional email account (email account on a custom domain)
- Not self-hosted
9. Landingi
Landingi is a SaaS platform designed specifically to create landing pages just like Unbounce. But it is way more affordable. You can use it at $29 per month for 10 active landing pages. A free version is also available, but you can only have one active landing page.
To make it easy to create a landing page, Landingi also comes with a visual editor with a drag-and-drop editing experience. Pre-made templates are also available to make everything easier.
You can use Landingi to create both a lead generation page or a sales page.
If you want to use it to create a lead generation page, you can connect your form-contained page to Mailchimp and similar platforms. If you want to use it to create a sales page, you can add a payment button and connect it with PayPal, Stripe or PayU.
Landingi comes with a useful conversion tracker to track sales and leads. You can publish your landing pages on your own domain or under the Landingi sub-domain.
Key Features of Landingi:
- Visual page editor
- Pre-made templates
- Form builder
- Popup builder
- A/B test
- Analytics
- Payment
- Custom domain
Landingi Pros:
- Can be used to create sales pages thanks to its Stripe and PayPal integration
- Easy to setup
- Useful built-in analytics
- Free version is available
Landingi Cons:
- No built-in submission manager
- Not self-hosted
10. Swipe Pages
If you are a dark mode lover, then Swipe Pages is a great landing page builder to replace Unbounce. Not only can you use it to create landing pages, but you can also use it as a hub of your online business.
Swipe Pages comes with a built-in feature to collect and manage leads. It also has an automation feature to automatically send emails to everyone who has subscribed to your lead generation form.
Want to sell digital products? Swipe Pages also has the capability to do so. You can create a sales page with it and accept the payments via Stripe, PayPal, Razorpay, and Billplz. You can even create coupons for your digital products.
If you plan to boost traffic to your landing page via Meta Ads, Swipe Pages makes it easy for you to install Meta Pixel. You only need to add the Pixel ID. The same applies to Google Analytics where you only need to enter your tracking ID to install it on your landing pages.
Key Features of Swipe Pages:
- Visual page editor
- Pre-made templates
- Form builder
- Popup builder
- Automation
- Funnel builder
- A/B test
- Analytics
- Payment
- Custom domain
Swipe Pages Pros:
- Can be used to create sales pages and accept payments via Stripe and PayPal
- Useful automation
- Easy to setup
- Useful analytics
- Allows to manage leads
- Offers a free trial without credit card
Swipe Pages Cons:
- No free version
- Not self-hosted
11. Zoho LandingPage
Zoho also has a SaaS platform designed to create landing pages. The platform, which is called Zoho LandingPage, is designed specifically to create lead generation pages. You can send the leads to Zoho CRM and other CRM platforms of your choice. Including HubSpot and Keap.
Apart from a lead generation page, you can also use Zoho LandingPage to create a sales page and accept payments via Zoho Checkout.
Other features like analytics, custom domain and A/B test are available in Zoho LandingPage.
There is no free version offered by Zoho LandingPage, but you can try it for free for 14 days during the trial period. No credit card is required to use the trial version.
Key Features of Zoho LandingPage:
- Visual page editor
- Pre-made templates
- Form builder
- Popup builder
- A/B test
- Analytics
- Payment
- Custom domain
Zoho LandingPage Pros:
- Easy to setup
- Useful analytics
- Allows to manage leads
- Offers a free trial without credit card
Zoho LandingPage Cons:
- No free version
- Not self-hosted
12. Mailchimp
Mailchimp is pretty similar to MailerLite whereby it is an email marketing platform by nature. However, since it also has a landing page builder, you can also use it to replace Unbounce. Especially if you use landing pages primarily to generate leads.
I have a dedicated post comparing MailerLite and Mailchimp in case you want to learn more about Mailchimp and MailerLite.
With Mailchimp, you can create a lead generation page and collect the leads directly with Mailchimp itself. You can nurture the leads using its robust email marketing feature.
The landing page builder of Mailchimp comes with features like built-in analytics and the ability to install Meta Pixel instantly, which is great if you rely on Meta’s platforms to get traffic to your landing pages.
Key Features of Mailchimp:
- Visual page editor
- Pre-made templates
- Form builder
- Email marketing
- Popup builder
- A/B test
- Analytics
- Custom domain
Mailchimp Pros:
- Easy to setup
- Allows to integrate with Google Analytics and Meta Pixel easily
- Useful built-in analytics
- More affordable
- Free version is available
Mailchimp Cons:
- Lack design options
- Not self-hosted
13. Woorise
If you have a WordPress-based website and love creating pages using its native editor (Gutenberg), then you will love Woorise too.
Woorise is a SaaS platform built with WordPress. The platform is designed to create landing pages just like Unbounce. Woorise leverages the WordPress native editor as the page editor.
Since it uses Gutenberg, you can add elements you usually add when you are building a page with Gutenberg. Of course, Woorise also builds its own block. Including the Form block which you can use to create a lead generation form to collect leads for a CRM platform of your choice
You can also collect leads using Woorise if you want as it comes with a submission manager.
Other features offered by Woorise include analytics and popup builder.
Key Features of Woorise:
- Visual page editor
- Pre-made templates
- Form builder
- Submission manager
- Popup builder
- Analytics
- Custom domain
Woorise Pros:
- Easy to setup
- Useful built-in analytics
- Lightweight editor
- More affordable
- Offers free trial without credit card
Woorise Cons:
- Not self-hosted
- No free version is available
14. ActiveCampaign
Although ActiveCampaign is not designed specifically to be a landing page builder platform, you can also use it to replace Unbounce. Especially if you want to create a lead generation page.
ActiveCampaign has a built-in feature to collect, manage and nurture leads.
ActiveCampaign itself is an all-in-one online marketing platform much like Mailchimp and MailerLite. It has a CRM and email marketing features. You can use its landing page builder as a gate to get your leads to your funnel.
ActiveCampaign offers separate editors for landing page and form, but you can easily embed the forms you have created to a landing page easily. You can add a form to a landing page as an embedded form, in a popup, or in a notification bar.
There is no free version offered by ActiveCampaign, but you can try its 14-day trial version without needing to enter your credit card.
Key Features of ActiveCampaign:
- Visual page editor
- Pre-made templates
- Form builder
- Email marketing
- CRM
- Popup builder
- A/B test
- Analytics
- Custom domain
ActiveCampaign Pros:
- Easy to setup
- More affordable
- Free trial is available without credit card
- Offers an all-in-one solution for online marketing
ActiveCampaign Cons:
- No free version
- Not self-hosted
Summary
Price is one of the main reasons that stop people from using Unbounce. While the platform is great, not everyone can afford it. If you have the same reason, then you can use one of the items above to replace Unbounce.
Just like Unbounce, you can also use the tools on the list above to create landing pages. Be it to generate leads or to sell digital products.
All landing page builders above offer more affordable prices than Unbounce.
So, the question is, which platform should use use?
If you prefer a self-hosted solution, Divi, Elementor, and Brizy are great to go to. They offer a visual editor with advanced design options to allow you to create beautiful and responsive landing pages. They also have extensive integration support with CRM and email marketing platforms.
If you prefer a SaaS, then Woorise, MailerLite and Landingi are great alternatives to replace Unbounce.
