Thrive Leads is a WordPress plugin designed specifically to generate leads. It allows you to create a lead generation form and connect it with a marketing platform of your choice. While Thrive Leads is totally useful, some alternatives exist with more reasonable prices.
As you know, Threads Leads is a paid plugin and you can only get with a subscription-based payment model. No one-time purchase is available.
The cheapest plan offered by Thrive Leads costs $99 per year for one website, which counts as expensive.
Most Thrive Leads alternatives below offer way more cheaper prices. Some are even free although with some limitations.
Shortcuts ⤵️
- Is there a better alternative to Thrive Leads
- Must-have features
- Thrive Leads alternatives list
- Summary
Is There a Better Alternative to Thrive Leads?
Thrive Leads is one of the best lead generation plugins for WordPress. It allows you to create a lead generation form in several mediums. From a popup, a notification bar to an embedded form. You can then connect the form with a CRM or an email marketing platform you want to collect the leads with.
Some marketing platforms supported by Thrive Leads include well-known names like Mailchimp, HubSpot to MailerLite.
Thrive Leads also comes with some useful features to monitor your campaigns. Including A/B test.
Thrive Leads is not the only WordPress plugin that you can use to create a lead generation form, however.
Depending on your point of view. There are some better Thrive Alternatives in terms of features and value for money (VFM).
Three Main Complains About Thrive Leads
Most people have the following complaints about Thrive Leads. If you can find a plugin that tackle the following complaints, then it is worth trying to replace Thrive Leads.
- Expensive
- Doesn’t accept one-time payment
- Doesn’t offer a free trial
Some Things to Consider in a Thrive Leads Alternative (Including Feature)
Thrive Leads works as a plugin. Meaning that the software runs on your website (self-hosted) instead of on the cloud like, for instance, OptinMonster which works as a SaaS. This is the very first thing you need to understand if you want to migrate from Thrive Leads.
Thrive doesn’t load external files when operating. No external files means no extra loading time (a.k.a faster loading time).
All items on the below operate the same way as Thrive Leads. All core files are hosted on your hosting server. The only external files they may load are fonts from Google Fonts.
Other things you need to consider if you truly want to replace Thrive Leads with a new lead generation plugin are:
- The types of mediums you can place your lead generation form to (popup, content locker, embedded form, etc)
- The marketing platform it supports
- Supporting features like A/B test and stats
- Editing experience
- Price
- Payment options (one-time or subscription)
List of Thrive Leads Alternatives for WordPress
| Item | Key highlights | Pricing |
|---|---|---|
| Bloom | A perfect Thrive Leads alternative with built-in A/B test. Accept one-time payment. | $89/year ($249 one-time) |
| MailPoet | An all-in-one solution to generate, collect, and nurture leads. | Free. Premium starts from $10/mon |
| Elementor Pro | A single plugin to create the whole site parts. Comes with a useful popup builder and form builder. | From $84/year |
| HollerBox | Offers a clean, lightweight editor. | Free. Premium starts from $120/year |
| Brizy Pro | A lightweight page builder with built-in popup builder and form builder. | From $59/year |
| MailOptin | Perfect to turn newly registered users and commenters into leads. | Free. Premium starts from $99/year |
| Hustle | Feature-rich free version. | Free. Premium starts from $180/year |
| FireBox | A popup builder for Gutenberg lovers. | Free. Premium starts from $56/year |
| JetPopup | Super affordable. Great for Mailchimp users | $22/year |
| Breakdance Pro | A great solution to create a beautiful lead generation popup for free. | From $99/year |
| Kadence Conversions | One of the best popup builder plugins for Gutenberg | From $99/year |
1. Bloom
Bloom is the best Thrive Leads alternative in terms of both features and value for money. With Bloom, you can create nearly everything you can create with Thrive Leads. From a popup, content locker to embedded form.
Of course, you can also connect your form with a marketing platform you use. Be it a CRM platform or email automation platforms like Omnisend and Drip. Bloom also comes with both A/B testing and reporting features to allow you to optimize and monitor the performance of your lead generation campaigns.
Bloom itself is a product from Elegant Themes, the company behind Divi. You can get it at $89 per year. Cheaper than Thrive Leads. But you can install Bloom on unlimited websites with a single subscription account. Not limited to one website like Thrive Leads.
Plus. Elegant Themes accepts a one-time payment option. Something that Thrive Themes doesn’t accept.
$89 is not the price for a single product, by the way. Apart from Bloom, you can also download Divi, Extra and Monarch.
With Bloom, you can create a targeted lead generation form thanks to its display condition feature.
Key Features of Bloom:
- Popup builder with advanced trigger types
- Content locker
- Display condition
- A/B test
- Stats
- Pre-made popup templates
Bloom Pros:
- Extensive marketing platform integration support
- Accepts one-time payment
- Can be installed on unlimited websites
- Allows to create highly targeted lead generation form
Bloom Cons:
- Lack design options
- Requires CSS knowledge for advanced popup design
2. MailPoet
MailPoet is an all-in-one plugin that you can use to generate, collect, and nurture leads. It is an email marketing platform much like Mailchimp, but lives on your WordPress site. The entire marketing process is done via your WordPress dashboard.
You can also use MailPoet to create a lead generation form in a popup, notification bar and embedded form. Pretty similar to Thrive Leads.
However, crucial to note you can only collect your leads with MailPoet itself. You can’t connect your form with other email marketing platforms.
To help you manage your leads, MailPoet allows you to create lists and segments. Email automation feature is also available, but only usable if you use WooCommerce.
You can use MailPoet for free, but the number of leads you can collect is limited. Also, you can’t remove the MailPoet logo from your email footer.
I have written a comprehensive review of MailPoet if you want to learn more about the plugin.
Key Features of MailPoet:
- Popup builder
- Built-in lead manager
- Built-in email marketing
- Stats
- Pre-made popup templates
MailPoet Pros:
- Offers an all-in-one solution to generate, collect and nurture leads
- Offers email marketing functionality
- Free version is available
- Utilizes native WordPress editor (Gutenberg)
MailPoet Cons:
- Doesn’t support advanced targeting
- Doesn’t support integration with third-party email marketing platform
3. Elementor Pro
You may know Elementor as a page builder plugin. But did you know that you can turn Elementor into a lead generation plugin just like Thrive Leads? That’s because Elementor (the pro version more precisely) comes with a popup builder and form builder features.
With these features, you can create a lead generation form whether in a popup or as an embedded form on a landing page.
However, you need to subscribe to the Advanced Solo plan or the higher plans to be able to integrate your form with a marketing platform. The integration with marketing platform is not available on the lowest plan.
The main perk of using Elementor Pro to replace Thrive Leads is that you have full control over the design of both your form and your popup. Pre-made templates are also available to ease your job.
Some popular marketing platforms supported by Elementor are HubSpot, Mailchimp, MailerLite and ActiveCampaign.
Key Features of Elementor Pro:
- Advanced visual editor
- Popup builder
- Display condition
- Pre-made popup templates
- Submission manager
Elementor Pros:
- Allows to create targeted lead generation campaign
- More advanced design options
- Extensive marketing platform integration support
- More affordable
Elementor Cons:
- Doesn’t accept one-time payment
- No built-in stats and A/B test
4. HollerBox
If you have no issue with money, then HollerBox is a great solution to replace Thrive Leads. It is especially a great Thrive Leads replacement to create lead generation popups. The plugin offers a clean, lightweight popup editor.
In your popup, you can add a lead generation form which you can connect to a CRM platform of choice. Three well-known CRM platforms you can connect your form with are ActiveCampaign, HubSpot and MailChimp.
The HollerBox developer also owns a CRM plugin called Groundhogg in case you want to try it.
The biggest issue with HollerBox is that it’s quite expensive. Even more expensive than Thrive Leads. A free version is available, it’s true. But, you can only collect leads with Groundhogg.
The pro version of HollerBox costs $120 per year for one site.
Key Features of HollerBox:
- Popup builder with advanced trigger types
- Display condition
- Stats
- Pre-made popup templates
HollerBox Pros:
- Super useful stats
- Clean, lightweight popup editor
- Allows to create targeted lead generation campaign
- Free version is available
HollerBox Cons:
- The pro version is more expensive than Thrive Leads
- Doesn’t accept one-time payment option for the pro version
- Can only create a lead generation form in a popup
5. Brizy Pro
Brizy is a page builder plugin that has both a popup builder and a form builder feature. Meaning that you can also use it to create a lead generation form just like Thrive Leads.
However, it doesn’t come with an A/B test feature as it is not a marketing plugin by nature. Brizy can be a solution if you are looking for a single WordPress plugin to create a landing page, a form, and a popup.
Brizy is also a perfect solution for a small business or a blogger with a limited budget. The lowest plan of its pro version costs only $59 per year and you can create a lead generation form for HubSpot or other CRM platforms already.
Unfortunately, Brizy doesn’t accept a one-time payment option like Bloom.
Key Features of Brizy Pro:
- Advanced visual editor
- Popup builder
- Display condition
- Pre-made popup templates
Brizy Pros:
- Allows to create targeted lead generation campaign
- More advanced design options
- More affordable
Brizy Cons:
- Doesn’t accept one-time payment
- No built-in stats and A/B test
6. MailOptin
MailOptin can be a great solution if you have a membership website and want to turn every newly registered member into a lead. The plugin has the capability to do so. The lead can be collected with platforms like Mailchimp and the likes.
Apart from a new user, MailOptin also allows you to turn a blog commenter into a lead.
MailOptin offers a handful of useful features to generate leads and send them to your favorite marketing platform. However, you need to use the pro version to do so.
If you prefer to collect the leads locally on your own website instead of sending them to a third-party platform, MailOptin also has a built-in feature to manage leads. It even allows you to send newsletters just like MailPoet.
However, MailOptin doesn’t offer an email delivery feature like MailPoet. Instead, it relies on the built-in email delivery function of WordPress, which is less reliable. Especially if your hosting has limited resources.
Key Features of MailOptin:
- Popup builder
- Content locker
- Display condition
- A/B test
- Stats
- Pre-made popup templates
- Built-in lead manager
- Ability to send newsletters
MailOptin Pros:
- Capable of turning blog commenters and registered users into leads
- Super useful statistics
- Allows to create targeted lead generation campaign
- Free version is available
- Accept one-time payment option although extremely expensive ($999)
MailOptin Cons:
- The features on the free version are too basic
- Lack design options
7. Hustle
If you are a HubSpot user and are looking for a free WordPress plugin to replace Thrive Leads, then using Hustle can be a smart move. The free version of Hustle allows you to create a lead generation form for HubSpot and several other marketing platforms.
Including Mailchimp and AWeber.
You can create a lead generation form in a popup, notification bar or as an embedded form on a landing page or blog post. Hustle comes with a useful reporting feature which allows you to learn some metrics of a lead generation campaign. Such as number of views and conversion rate.
Hustle doesn’t offer a fancy editor like HollerBox, but it is functionally great. Features like display condition and the ability to set popup behavior are available on the free version.
Hustle itself is a plugin from WPMU DEV. To get the pro version, you are required to use its hosting service. The pro version of Hustle (and other plugins from WPMU DEV) are not available as a separate plugin.
Key Features of Hustle:
- Popup builder
- Display condition
- Stats
- Pre-made popup templates
- Built-in lead manager
Hustle Pros:
- Most core features are available on the free version
- Super useful stats
- Allows to create targeted lead generation campaign
Hustle Cons:
- Free version is limited to 3 popups
- Requires hosting bundle to get the pro version (not available as a separate plugin)
- Lack editing experience
8. FireBox
FireBox is a Gutenberg-based popup builder plugin. Meaning that it needs Gutenberg to work properly. You can still use it if you use Classic Editor, but you won’t be able to edit your popup content.
After installing and activating the FireBox plugin, you will find 12 new blocks under the FireBox section on the block inserter. One of which is the Form block which you can use to add a lead generation to your popup.
You can connect the Form block with Mailchimp and Brevo without needing to upgrade to the version.
If you prefer to collect leads locally, FireBox also comes with a handy submission manager to manage your leads.
The popup builder feature of FireBox comes with advanced features like display condition and the ability to set the popup behavior. It can even recognize ad blocker, which is super useful if you are a blogger relying on display ads to generate income.
Key Features of FireBox:
- Popup builder with advanced trigger types
- Display condition
- Stats
- Pre-made popup templates
- Ad blocker
FireBox Pros:
- Offers a dedicated form builder block for Gutenberg
- Allows to connect with Mailchimp and Brevo on the free version
- Useful stats
- Allows to create targeted lead generation campaign
- Accepts one-time payment for the pro version
FireBox Cons:
- Can’t work properly on Classic Editor
- No A/B test
9. JetPopup
JetPopup is a super affordable popup builder for WordPress. You can get it at only $22 per year. You can also use it as a Thrive Leads replacement. However, it is only usable if you are a Mailchimp user.
JetPopup requires either Elementor or Gutenberg to work. For Elementor, it offers a dedicated widget which you can use to create a lead generation form and connect it with Mailchimp. No other email marketing platform is supported by JetPopup.
The overall features offered by JetPopup are not much different to Elementor Pro’s popup builder where it allows you to create a popup for a specific page or post.
Key Features of JetPopup:
- Popup builder
- Display condition
- Mailchimp integration
JetPopup Pros:
- Allows to create targeted lead generation campaign
- Super affordable
JetPopup Cons:
- Only support integration with Mailchimp
- No A/B test
10. Breakdance Pro
Breakdance is not designed specifically to be a lead generation plugin like Thrive Leads. Instead, it is a page builder plugin in which the main function is to create pages. Much like Elementor and Brizy.
If you already use Breakdance to build pages on your WordPress website, then you don’t need to install a dedicated lead generation plugin. You can simply upgrade to the pro version to create a lead generation form.
You can actually use the free version to build a popup, complete with a form. However, you can only collect the leads on your website. To send them to a CRM platform you need to use the pro version.
Since Breakdance is a page builder by nature, you have more options to style up your popup or form.
Key Features of Breakdance Pro:
- Advanced visual editor
- Popup builder
- Display condition
- Pre-made popup templates
- Submission manager
Breakdance Pros:
- Allows to create targeted lead generation campaign
- More advanced design options
- Extensive marketing platform integration support
Breakdance Cons:
- No one-time payment option for the pro version
- No built-in stats and A/B test
11. Kadence Conversions
If you really love building WordPress websites with Gutenberg, then Kadence Conversions is a perfect fit for you. The plugin allows you to create a popup using Gutenberg.
There are three types of popups you can create with Kadence Conversions: regular popup (the one with overlay), a slide-in popup, and a notification bar.
Kadence Conversions is a great plugin to replace Thrive Leads if you are a Gutenberg lover because it is designed specifically to be a lead generation plugin just like Thrive Leads. It offers advanced setting options to set the popup behavior.
You can set your popup to show up on specific conditions. For instance, you can display a popup only when specific WooCommerce products are in cart. Or you can only show a popup for those accessing your website via desktop.
Display condition feature is also available. Meaning that you can select specific areas (pages or posts) where your popup should show up.
While Kadence Conversions doesn’t depend on another plugin to work, you need to install Kadence Blocks to add a lead generation form to your popup.
Kadence Conversions doesn’t offer a plan for a single site so it may not be an ideal option for a business owner who doesn’t use an agency service.
Key Features of Kadence Conversions:
- Popup builder
- Stats
- Pre-made popup templates
- Display conditions
Kadence Conversions Pros:
- Allows to create a targeted lead generation campaign
- Utilizes native WordPress editor
- More advanced design options
Kadence Conversions Cons:
- Requires an extra plugin (Kadence Blocks) to work properly
- Not compatible with Classic Editor
- No one-time payment option
Summary – Which Thrive Leads Alternative is the Best?
Thrive Leads is a useful plugin to generate leads. However, since it is expensive enough, not everyone can afford it. Especially small businesses with a limited budget.
Plus, Thrive Leads doesn’t accept a one-time payment option, forcing you to spend money every single year to keep being able to use it.
If money is your primary reason to switch away from Thrive Leads, then Hustle and FireBox can be the perfect replacements. They offer usable free version to create a lead generation form and connect it with a CRM platform of your choice.
Bloom, meanwhile, is a perfect fit if you are looking for a Thrive Leads replacement that comes with an A/B test, stats, and content locker features. It is not a free plugin, but you can get it with a one-time payment option at a reasonable price.
Elementor Pro, Brizy Pro, and Breakdance Pro are great if you want to create a lead generation popup with advanced design.
A Gutenberg lover? Kadence Conversions and FireBox are perfect for you, then.
