Creating product bundles is the common practice adopted by online shop owners to boost sales volume. Sadly, WooCommerce has no built-in feature to do so. No worries, I have crafted a list of the best plugins for this particular need.
With the plugins on the list below, you can easily create a product bundle by pairing two related products or more and sell them as a single package.
Some plugins might have additional features apart from the one designed to create product bundles. Not all the features you will really need, though. So, choose the right plugin wisely.
Shortcuts ⤵️
- Things to consider
- When should you use a product bundle builder plugin?
- List of product bundle builder plugins
- Conclusion
Some Things to Consider Before You Pick a Product Bundle Builder Plugin
I bet you already understand it. That psychologically, people are likely to make a purchase of a product when the product is available at a lower price.
And when the product is bundled with another product they also love, then they don’t think twice to make the purchase right away.
WooCoommerce has no built-in feature to create a product bundle, and a product bundle builder plugin comes to fill the gap. It allows you to create product bundles to make it easy for your customers to add two products — or more — to the shopping cart in a single click with or without a discount.
In most cases, a product bundle builder plugin adds a new block beneath the WooCommerce’s original add to cart button. On this block, you will usually find another button designed to add the bundled products into the shopping cart.
The default look of the product bundle block might doesn’t fit the design concept of your store. So, it’s crucial enough to pick a product bundle builder that offers a full control over the design of the block.
Most plugins are available in two versions: free and pro.
If you plan to use the pro version, make sure that the features you will get worth the money you spend.
What’s more important is that you need to make sure that the plugin is easy enough to use. If it takes you long to learn to use it, you better run away and look for another alternative.
Here are some key things you need to consider when picking a product bundle builder plugin:
- Design options
- Price
- Ease of use
When Should You Create Product Bundles?
The main goal of creating product bundles is to cut off the products stock, but not by giving them away.
Instead, you bundle the products you want to cut off the stock of with the related products that you sell.
For instance, if you want to cut off the stock of socks on your shoe shop, you can bundle them with the products of shoes.
Creating product bundles can also be a great idea when you want to run paid ads.
After making the calculation, if you find that the margin of a single product sale can’t cover the ad budget, you can bundle the product you want to promote with the related products like the example I gave above.
Plugins to Create Product Bundles in WooCommerce
On the list:
- Bundler
- Product Bundle Builder for WooCommerce
- WPC Product Bundles for WooCommerce
- YITH WooCommerce Product Bundles
1. Bundler
Bundler is the first option you can consider if you are looking for a plugin to bundle products on your WooCommerce store. The plugin doesn’t require steep learning curve. It is super easy to use. Even for new WooCommerce users.
With Bundler, you can pick two different products to bundle to boost the sales of them. Each item on the bundle will have an extra block beneath the add to cart button to allow your customers to add the items in the bundle to the shopping cart with a single click (see the first image above).
The block is only visible on the bundled products. Non-bundled products will not have this block.
You have the full control over the design of the bundle block. You can set things like text color, text size, font family, and so on.
Bundler allows you to create product bundles with or without a discount.
In addition to the ability to create product bundles on your WooCommerce store, Bundler also allows you to create quantity breaks in case you want to offer discounts for customers who make bulk purchases of a particular product.
Bundler itself is available as a freemium plugin. Before you use the pro version to unlock all of its features, you can start from the free version, which you can download on WordPress.org.
Key Features of Bundler:
- Ability to create product bundles
- Ability to create BOGO offers
- Ability to create volume discounts
- Multiple product bundle block design options
Bundler Pros:
- Super easy to use
- Flexible offer application
- Full design control
Bundler Cons:
- Doesn’t support integration with a page builder
2. Product Bundle Builder for WooCommerce
Product Bundle Builder for WooCommerce is another plugin that you can use to create product bundles. The way it works is a bit different to Bundler above.
Instead of allowing you to create a product bundle via a dedicated menu like Bundler, you are required to edit an existing product — or edit an existing one — if you want to include it to a bundle.
The plugin adds a new product type — called product bundle — on the WooCommerce built-in product editor. After selecting this option, you need to click another menu item to open the product options.
Key Features of Product Bundle Builder for WooCommerce:
- Ability to create multiple product bundle types
- Dynamic price
- Multiple product bundle block options
Product Bundle Builder for WooCommerce Pros:
- Free version is available
- Multiple bundle options
- Offers design control
Product Bundle Builder for WooCommerce Cons:
- Too many locked features on the free version
- Doesn’t offer a good enough first impression for new users
3. WPC Product Bundles for WooCommerce
WPC Product Bundles for WooCommerce is a plugin developed by WPClever. The developer company also develops other WooCommerce-focused plugins apart from this one.
The way WPC Product Bundles for WooCommerce works is pretty similar to Product Bundle Builder for WooCommerce above. It adds a new product type — called smart bundle — on the WooCommerce product editor you can choose from.
WPC Product Bundles for WooCommerce offers a great documentation to allow users to instantly understand how to create a product bundle with the plugin.
You can add multiple products to your bundle (more than one), but the bundle only applies on the main product.
For instance. Let’s say you have a pair of shoes (the main product) that you want to bundle with some pair of socks. Once the bundle is created, it is only visible on the shoes product page.
When you view the socks product pages, the bundle is not visible.
WPC Product Bundles for WooCommerce doesn’t offer full design control. You can still set the bundle block layout, but no options to further style it up.
Key Features of WPC Product Bundles for WooCommerce:
- Multiple bundle block layouts
- Ability to add a discount
- Ability to add multiple products to the bundle
WPC Product Bundles for WooCommerce Pros:
- Great documentation
- More features on the free version
WPC Product Bundles for WooCommerce Cons:
- Lack of design options
4. YITH WooCommerce Product Bundles
YITH WooCommerce Product Bundles is a great plugin to create product bundles in WooCommerce. The plugin is developed by, you guess it, YITH.
YITH is a developer company that focuses on developing plugins for WooCommerce. There are many other plugins developed by the company. Most of them are built specificaly for WooCommerce.
You won’t experience any issue in using the plugin thanks to its great documentation. On the main screen of the plugin, you will be presented with a useful tutorial of how to create a product bundle.
To create a product bundle, you can add a new product or edit and existing one first. You can then select a new product type — Produc Bundle — and then select the products you want to add to the bundle.
You can add multiple products to your bundle. The free version of YITH WooCommerce Product Bundles offers no options to style up the bundle block.
Key Features of YITH WooCommerce Product Bundles:
- Ability to add multiple products to the bundle
- Ability to add discount the bundled products
YITH WooCommerce Product Bundles Pros:
- Great documentation
- Easy to use
YITH WooCommerce Product Bundles Cons:
- Lack of design option
Conclusion — Which Plugin You Should Use to Create Product Bundles?
WooCommerce is a super flexible online shop platform. There is no limitation on how you can extend the functionality of your online store.
If you want to create product bundles, for instance, you can simply install a plugin.
With so many plugin options available, it can be a bit challenging to find the right one, however.
I have tested all of the plugins on the list above and found that they did a great job in creating product bundles.
Most plugins on the list work by adding an extra product type options inside WooCommerce product editor as shown below.
Bundler is the only plugin on the list that doesn’t work that way. Instead, it has a dedicated menu item to add a product bundle, which offers a better first impression for new users.
The approach is great because users are likely to check the menu items belong to the plugin on the WordPress menu panel right after installing the plugin.
If they don’t find the menu item for the thing they want to do, then they will go away.
As I said earlier, ease of use is a crucial enough aspect you need to consider when picking a plugin. For this context, Bundler is the winner among others.
