Easy Digital Downloads

Feb 10, 2021

Easy Digital Downloads (often shortened as EDD) is a WordPress plugin designed specifically to sell intangible products. You can use it whether to sell software, e-books, songs, design files, and other intangible products. It comes with a built-in payment feature to allow you accept payment from your customers, while its built-in reporting feature allows you to track the performance of your product sales. Easy Digital Downloads also comes with a built-in feature that allows you to offer a discount to a certain product.

You can make Easy Digital Downloads as a solution to run a digital business. You can start with the free version if you still have some doubt whether EDD matches your business model or not. Once you find it matches your business model, you can upgrade to the pro version to unlock more advanced features. The free version of Easy Digital Downloads already comes with a payment feature (PayPal Standard and Amazon Payments) so that you keep be able to sell your products. Here are the key features available on the core of EDD (which you can use for free):

  • PayPal Standard
  • Amazon Payments
  • Shopping Cart
  • Customer Management
  • Discount Management
  • Data Reporting
  • Payment History
  • File Download Logs

Easy Digital Downloads Pro

While you can use Easy Digital Downloads for free, there are some advanced features you can unlock by upgrading to the pro version. The pro version of Easy Digital Downloads itself is available in 4 plans with the cheapest plan supports integration with email marketing tools like Mailchimp.

Another option to extending the Easy Digital Downloads functionality by installing the extensions you need. For instance, you can install the Software Licensing extension to sell software licenses. Or, you can install the Stripe Payment Gateway to add Stripe payment gateway to your digital store. You can buy the Easy Digital Downloads extension individually according to your need. You can discover the official Easy Digital Downloads extensions on this page. Or, you can also refer to this page to discover and download extensions developed by third-party developers.