Mailchimp is arguably the most popular email marketing platform on the planet, but MailerLite is better in some areas. If you are at the crossroad between the two, this post will help you to come up with the best decision.
I myself currently use MailerLite, but I once used Mailchimp. I switched from Mailchimp to MailerLite for two main reasons.
First, Mailchimp is getting more and more expensive as my email list grows. Second, Mailchimp doesn’t enable the double opt-in by default. This setting is super crucial to reduce spammers.
I still find Mailchimp a great tool, though. However, when you find a tool that suits you better, you sometimes just need to switch to it.
In this comparison post between MailerLite and Mailchimp, I will focus on the on the following areas:
If you are currently using Mailchimp and are planning to move to MailerLite, you may want to read my in-depth review to learn more about it first.
MailerLite vs Mailchimp: At a Glance
This post will be long because I compare nearly every feature of MailerLite and Mailchimp. If you need quick overviews, here are some highlights of the two platforms.
MailerLite:
- Simpler interface, better email editing and page building
- More generous with its free version (automation is available on the free version)
- Requires domain verification
- Great option for bloggers and content creators
- Simpler pricing plans
- Unlimited monthly emails
- More affordable (jump to the price comparison table)
Mailchimp:
- Double opt-in is not enabled by default
- No rich-text editor
- Doesn’t require domain verification (you can use a free email account. E.g., yourgmail@gmail.com)
- Great option for online shop owners
- More complex pricing plans
- Limited monthly emails
I’ve also created the following table to make it easier for you to compare the general features of the two:
| MailerLite | Mailchimp | |
|---|---|---|
| Pricing | Starts at $10/month | Starts at $13/month |
| Free version | ✅ | ✅ |
| Double opt-in | Enabled by default | Not enabled by default |
| Subscriber group | ✅ | ✅ |
| Subscriber segmentation | ✅ | ✅ |
| Automation | ✅ | ✅ |
| Built-in e-commerce | ✅ | ❌ |
| CRM | ❌ | ✅ |
| Website builder | ✅ | ✅ |
| Custom domain | ✅ | ✅ |
| Requires domain verification | ✅ | ❌ |
| Number of third-party integrations | 140+ | 300+ |
MailerLite vs Mailchimp: Ease of Use
Both MailerLite and Mailchimp offer a clean user interface that is easy enough to learn and use. They limit the menu items on the main dashboard to the core features only — which is great to keep the interface uncluttered.
On the main dashboard of the two platforms, you will find a Create button which is designed as the shortcut to create a new campaign.
While MailerLite and Mailchimp are relatively easy to use thanks to their simple, clean user interface (UI), it takes a steeper learning curve in Mailchimp.
For instance, when you click the Create button on the Mailchimp’s Campaigns menu, you will be presented with several options of what you want to actually create. Whether an email campaign, a landing page, a website or even a survey.
In MailerLite, meanwhile, you will directly be presented with email-focused campaign options when clicking the same button on the Campaigns menu.
In Mailchimp, you will see too many campaign options because it no longer focus on providing an email-only marketing platform. Instead, Mailchimp is trying to be a Swiss Army Knife platform for small businesses.
Apart from sending email campaigns, you can also create a content calendar and send SMS campaigns with Mailchimp.
MailerLite, on the other hand, is not interested in adding more features outside of email. When you read its About page, adding unnecessary features seems to be against the company value which insist the simplicity over complexity.
You will find that MailerLite is better than Mailchimp in this area when you want to design the confirmation email (which will be sent to new subscribers to confirm their email address).
In MailerLite, you can easily switch between tabs to design the confirmation email and the thank you page.
In Mailchimp, you need to choose the confirmation email and thank you page from the dropdown menu to edit them.
MailerLite also offers a better editing experience than Mailchimp. It (MailerLite) offers a fully visual editing experience. Mailchimp, meanwhile, still involves some texts on their editor.
A simple instance. When you want to edit and design the confirmation button in MailerLite, you just need to click the button on the canvas area and the setting options will be presented on the settings panel.
In Mailchimp, you will see no settings panel. To edit the button, you need to click the Buttons tab and then you will see the setting options are presented beneath the tabs.
MailerLite vs Mailchimp: Features Comparison
Mailchimp, as I mentioned above, no longer focuses on providing an email-only marketing platform although email marketing is still its main core.
In case you didn’t know, you can also use Mailchimp to create a content calendar for social media.
MailerLite, on the other hand, still focuses on providing an email-only marketing platform. It has no content calendar feature and the ability to send SMS campaigns like Mailchimp.
However, MaillerLite has some features that Mailchimp doesn’t have. For instance, it allows you to monetize your newsletters without relying on e-commerce platforms like Gumroad and Lemon Squeezy.
In this section, I will compare the key features offered by MailerLite and Mailchimp. Here are the features I will compare:
- Form builder
- Spam protection
- Subscriber management
- Automation
- Email editor
- Analytics
- A/B testing
- Site builder
- File manager
- E-Commerce
- CRM
Form Builder: MailerLite Has a Better Form Building Experience
If you have a WordPress-based website and use a page builder like Elementor and Divi, then this feature doesn’t matter.
Elementor and Divi (and other page builder plugins for WordPress) have a better form builder feature than MailerLite’s and Mailchimp’s. You can create an email opt-in form that is completely blended with your design scheme.
If your page builder has no form builder feature, then you can leverage the form builder feature of MailerLite or Mailchimp.
Be it MailerLite or Mailchimp allow you to create an embedded form and a popup form.
MailerLite is better than Mailchimp in this area as it offers a way better form building experience. You can customize the design of your form by changing the background, setting the form fields (background color, border radius, etc) and more.
Mailchimp barely has design options. All you can do to your form in terms of design is just to set the form width. There are no options to customize the fields or even change the background.
In MailerLite, you can customize the success message from the same screen by simply clicking the Success message tab above the form editor.
Form Fields
In most cases, you only need to add two fields to your email opt-in form: name and email address. But if you want to add more fields, you can also do so.
Be it MailerLite or Mailchimp allows you to add more fields than the default fields (name and email address).
Here are the form field types available in MailerLite and Mailchimp:
MailerLite:
- Name
- Last name
- Company
- Country
- City
- Phone State
- Zip
.
Mailchimp:
- First name
- Last name
- Address
- Phone number
- Birthday
- Company
.
MailerLite allows you to set the input style for each field, which is useful if you want to create a survey form.
Mailchimp doesn’t allow you set the input style for the fields on the form, but it does have a dedicated survey builder feature where you can add radio buttons and checkboxes.
Spam Protection: Mailchimp Doesn’t Have Double Opt-in Enabled by Default
The primary reason I switched away from Mailchimp, apart from the pricing reason, is that it doesn’t have the double opt-in enabled.
Yes, I can simply enable it myself.
But from my point of view as a user, Mailchimp doesn’t really care about the quality of email subscribers of their customers by not enabling double opt-in by default. What they care about is the quantity, which makes sense enough from the point of view of their business.
The more subscribers their customers have, the more money it will get. When I was still using Mailchimp, I often got email subscribers with suspicious addresses the ones below.
If you don’t enable double opt-in, fake email addresses above are inevitable.
Unlike Mailchimp, MailerLite has double opt-in enabled by default, which is great to make sure that there are real humans behind the subscribed email addresses.
Spam Protection on Form Builder
Both MailerLite and Mailchimp offer a double opt-in feature to get rid of fake email addresses. But again, you need to enable the option yourself in Mailchimp.
In Mailchimp, double opt-in can only be set as a global setting. There is no option to enable or disable double opt-in on individual forms.
Conversely, MailerLite allows you to enable or enable double opt-in on each form you have on your account.
Apart from double opt-in, you can also protect your form from spammers using Google reCAPTCHA. MailerLite and Mailchimp offer spam protection using Google reCAPTCHA.
But again, you can only set reCAPTCHA spam protection as a global setting in Mailchimp. In MailerLite, there is an option to enable reCAPTCHA on each form.
Subscriber Management: Mailchimp Provides More Parameters
To organize your email subscribers, both MailerLite and Mailchimp provide some parameters you can leverage.
MailerLite provides only two parameters which you can leverage to organize your email subscribers: group and segment.
Every time you create a new form or landing page, you will be asked to select a group. All subscribers who subscribe via the form will be automatically added to the group.
If you want to create a more targeted group of subscribers, you can create a segment. To learn more about the differences between group and segment in MailerLite, you can read this documentation.
MailerLite allows you to create unlimited groups and segments regardless of the plan you use.
What about Mailchimp?
Unlike MailerLite that provides only two parameters to organize your subscribers, you have four parameters to leverage: audience (formerly known as list), group, segment and tag.
Audience is the main parameter to organize subscribers in Mailchimp. It has an equal role as MailerLite’s group.
When you are creating a new form or landing page, you first need to select an audience. Unlike MailerLite that allows you to create unlimited groups, the number of audiences you can create in Mailchimp depends on the plan you use.
Free users can only create one audience.
If you often use different forms to collect email addresses, the approach adopted by Mailchimp is a bit annoying because you can’t use multiple forms to collect subscribers based on the criteria you want to specify.
Other parameters (group, segment and tag) are only usable for subscribers already onboard.
Both MailerLite and Mailchimp allow you to add a note to a subscriber/contact if you need to.
Export/Import Capability
If you already have an email list that you want to take to MailerLite or Mailchimp, the two offer a feature to import it. You only need to prepare the CSV file of the list you want to import.
If one day you want to switch to another email marketing platform, you can export your email list to a CSV file and import it to your new email marketing platform.
You have total control over your email list.
Automation: Mailchimp Offers More Steps, But MailerLite is Easier to Use
Automation is what makes email marketing so powerful because you can drive results without doing anything once everything has been set.
Mailchimp is a bit better in this area because it supports up to 200 steps (called journey step in Mailchimp). In MailerLite, the maximum number of automation steps you can add are 100.
However, worth noting that automation is not available on the free plan of Mailchimp. In MailerLite, automation is accessible by everyone. Including free users.
You can use email automation for a lot of things in MailerLite and Maichimp. From sending a series of emails to those joining a group/audience, sending email notifications over abandoned carts, sending an email to those purchasing a specific product and so on.
I myself primarily use email automation to send a download link of the freebies I offer to my readers.
Before you can use email automation to send e-commerce related emails (e.g. abandoned cart), you need to connect your online store first. Both MailerLite and Mailchimp support integration with the following e-commerce platforms:
- WooCommerce
- Shopify
- BigCommerce
Trigger Types
The email automation feature of MailerLite and Mailchimp is powerful if you are running an online store built with WooCommerce, Shopify and BigCommerce. You can automatically send an email (or a series of emails) based on your customers’ activities.
A simple instance, as mentioned above, you can automatically send an email notification to those who have added an item or two to the shopping cart yet don’t make the payment yet.
You can also automatically send an email to customers who have purchased a specific item. For instance, you can send an email about a related product.
If you are a SaaS provider, you can also use email automation to automatically send an email over upcoming renewal.
Or, if you are a content creator, you can use email automation to create an email course.
There are many use cases of email automation, depending on the type of business you are running.
Here is the list of trigger types supported by MailerLite and Mailchimp.
| MailerLite | Mailchimp | |
|---|---|---|
| Join group/audience | ✅ | ✅ |
| Complete a form | ✅ | ❌ |
| Click a link | ✅ | ✅ |
| Update field | ✅ | ✅ |
| Anniversary of a date | ✅ | ✅ |
| Exact match of a date | ✅ | ✅ |
| Abandoned cart | ✅ | ✅ |
| Purchase any product | ✅ | ✅ |
| Purchase a specific product | ✅ | ✅ |
| Purchase a product from a specific category | ✅ | ✅ |
| View a page | ❌ | ✅ |
| Time since last purchase | ❌ | ✅ |
| View products in Shopify store | ❌ | ✅ |
| Perform search in Shopify store | ❌ | ✅ |
Steps
Step refers to the element you can add to your automation workflow. If you have an automation workflow that automatically sends an email to those joining a group/audience, for instance, then email is considered a step.
Both MailerLite and Mailchimp allow you to add the following steps to your automation workflow:
| MailerLite | Mailchimp | |
|---|---|---|
| Send email | ✅ | ✅ |
| Send SMS | ❌ | ✅ |
| Delay | ✅ | ✅ |
| Condition (if/else) | ✅ | ✅ |
| Action | ✅ | ✅ |
| Webhook | ✅ | ✅ |
| A/B testing | ✅ | ✅ |
As you can see on the tables above, Mailchimp is a bit better than MailerLite in this area as it supports more trigger types.
The email automation feature of Mailchimp is especially more useful if you run an online store business thanks to its extensive e-commerce related trigger types.
Email Editor: MailerLite Has More Editors than Mailchimp
Mailchimp is an online marketing platform that specifically targets small business owners, especially those running an online store. No wonder it has deep integration with major online shop platforms.
MailerLite, although it also targets small business owners like Mailchimp, still opens room for content creators. Especially newsletter creators and bloggers.
MailerLite has a dedicated editor designed specifically to create newsletter content. You can use the same editor when writing a blog post using MailerLite built-in blogging feature.
Mailchimp doesn’t have a rich-text editor like MailerLite, but it does have a plain text editor you can leverage to create a simple email.
Visual Email Editor
Apart from the two editors mentioned above, both MailerLite and Mailchimp also provide another editor that you can use to create a more appealing email in terms of design.
In the visual editor email editor of MailerLite and Mailchimp, you can add more elements beyond text. A settings panel is also available to tweak the design of the elements.
To help you in designing the layout of your emails, both MailerLite and Mailchimp also come with sections.
There are several sections available on the email editor of MailerLite and Mailchimp. Each column has a unique column structure.
MailerLite and Mailchimp also offer pre-made email templates to ease your job.
MailerLite offers more elements than Mailchimp. In Mailchip, you only have 15 elements to choose from. While in MailerLite, you have over 50 elements to choose from.
Apart from rich text editor and visual editor, MailerLite has one more email editor designed specifically for developers.
Be it MailerLite or Mailchimp offers preview mode on desktop and mobile. You can also send a test email before you send it to your subscribers.
Sending schedule feature is also available in the two platforms.
Analytics: Mailchimp’s Analytics are More Robust, but MailerLite is Easier to Learn
Both MailerLite and Mailchimp come with a built-in analytics feature to allow you to learn the performance of your campaigns.
Mailchimp is a bit better than MailerLite in this area because it has a more robust analytics feature. It has a dedicated menu — the Analytics menu — that you can use to monitor the performance of all campaigns.
Unlike Mailchimp, Mailerlite doesn’t have a dedicated menu to monitor all the campaigns from a single place.
In MailerLite, you need to go to each campaign to monitor its performance. From the Overview tab, you can monitor stats like open rate, click rate and unsubscribe rate. You can also monitor the performance of links on your campaign (if any) from the Link activity tab.
Analytics on Website Builder
Both MailerLite and Mailchimp come with a website builder and landing page builder. The built-in analytics builder of the two platforms can also be used to track a website and landing page you build with them.
You can easily learn metrics like number of visits, number of unique visits, number of clicks, conversion rate and so on.
If you want to use a third-party analytics tool (Google Analytics and Meta Pixel), MailerLite and Mailchimp also support them. You just need to enter your tracking ID to enable Google Analytics and Meta Pixel in MailerLite and Mailchimp.
A/B Testing: MailerLite Supports Advanced Experiment
A/B test feature is available in both MailerLite and Maichimp. However, you can only use this feature if you use one of the paid plans in Mailchimp. In MailerLite, the feature is accessible by everyone. Including free users.
You can A/B test nearly everything in MailerLite. From a regular email campaign (e.g., newsletter), an automation step to a landing page.
MailerLite offers a campaign type where you can experiment with multiple different email variations.
For instance, you can try 3 different email subjects and two different sender names to test which combination has a better open rate.
The elements you can A/B test are:
- Email sender
- Email subject
- Email content
- Email sending time
Site Builder: MailerLite Offers More Advanced Customization
Site builder is not an important feature if you already have a website and just want to use MailerLite or Mailchimp purely as an email marketing platform.
Conversely, it is a crucial feature if you need it to create a website too.
The site builder feature of MailerLite and Mailchimp allow you to create a full-featured website — complete with a header, navigation menu and footer. They also offer an SEO feature where you can set things like SEO title and meta description.
The MailerLite SEO feature is a bit better than Mailchimp as it also comes with extra features like sitemap and custom robots.txt.
What about the building experience?
The site builder feature of MailerLite and Mailchimp is easy enough to use. You don’t need to have any web development experience to use it. Both MailerLite and Mailchimp offer a dedicated visual page builder to make it easy to create pages.
Header Customization
Header is the most visible part of a website. So, it makes sense enough if you really care about it.
MailerLite is better than Mailchimp in this area because it offers more customization options. In MailerLite, you have multiple header layouts to choose from.
You can also change the background color, add a button and add a logo image.
MailerLite also offers a sticky header option and search feature.
Mailchimp doesn’t offer as many customization options as MailerLite for the header. You can’t even use a logo image.
However, some options like layout and background color are still available.
Blogging Capability
The winner is clear here: MailerLite. That’s because Mailchimp has no blogging feature.
The blogging feature of MailerLite is not as advanced as WordPress, of course. But it is totally usable. MailerLite offers a rich-text editor to write a blog post (the same editor as rich-text editor for email).
When creating a new blog post, you can add a featured image, set the meta description, set the URL slug and a lot more.
To organize your blog posts, MailerLite allows you to create categories.
Google Analytics Integration
To allow you to learn the performance of your website, both MailerLite and Mailchimp come with built-in integration with Google Analytics and Meta Pixel.
You only need to provide the tracking code of each platform before you can start monitoring your site stats.
But before you start integrating Google Analytics or Meta Pixel, you can try the built-in analytics of MailerLite and Mailchimp first.
Yes, both MailerLite and Mailchimp also come with a built-in analytics feature that you can use to learn the stats of your website. Such as total views, unique visitors, subscribers collected and conversion rate.
Be it MailerLite or Mailchimp allows you to learn the stats of the entire site or specific page(s).
As you can see above, the built-in analytics feature of MaillerLite is simpler and cleaner. They track the precisely same metrics.
You can take a look at the following table to learn the features available on MailerLite and Mailchimp site builder.
| MailerLite | Mailchimp | |
|---|---|---|
| Header customizer | ✅ | ✅ |
| Built-in analytics | ✅ | ✅ |
| Google Analytics integration | ✅ | ✅ |
| Meta Pixel integration | ✅ | ✅ |
| Blogging capability | ✅ | ❌ |
| Custom domain | ✅ | ✅ |
File Manager: The Two Offer Great File Organization
In MailerLite and Mailchimp, you can upload images and use them on campaigns over and over. Be it a newsletter, automation or landing page.
To organize your images (and other files), you can create folders.
The ability to create folders is the most crucial feature in file manager. Without it, it can take longer to find a file when you need it.
If you are a Canva user, you will love to find the fact that you can load your Canva assets to Mailchimp.
Meanwhile, the file manager of integrated with Google Drive. Meaning that you can load and use your assets stored on your Google Drive account.
The file manager of MailerLite and Mailchimp are also integrated with a GIF provider, which is great if you often use animated GIFs on your campaign.
MailerLite integrated with Tenor, while Mailchimp is integrated with Giphy.
E-Commerce: MailerLite Has a Direct Integration with Stripe
Both MailerLite and Mailchimp support integration with major online shop builders — WooCommerce, Shopify and BigCommerce. You can leverage them to boost sales of your store using their automation feature.
What if you prefer to sell your product directly from your email marketing platform?
In the above case, you should go with MailerLite. That’s because MailerLite has a direct integration with Stripe.
In MailerLite, you will find two elements associated with Stripe — One-Time and Recurring — which you can add to a landing page. You can use them to directly sell your product with MailerLite.
Please note that MailerLite has no dedicated feature to monitor the sales performance. You need to monitor the sales performance via the Stripe dashboard.
Also, you can only use the Stripe integration feature only if Stripe is officially available in your country.
CRM: Mailchimp Has a Basic CRM Functionality
If you need a CRM functionality from your email marketing platform, then you should go with Mailchimp. That’s because MailerLite has no CRM functionality at all.
Mailchimp is not the best email marketing platform with a CRM functionality. The title may go to ActiveCampaign. But it allows you to directly send an email from the contact profile screen.
You can even set follow-up schedules to boost conversion.
The Mailchimp CRM feature is called Inbox and it’s only accessible on the paid version. In Mailchimp, you will see a Send Message button when you open a contact detail. Clicking the button will open Inbox.
MailerLite vs Mailchimp: Integration Support
As mentioned above, you can integrate MailerLite and Mailchimp with popular e-commerce platforms like Shopify and WooCommerce to boost sales thanks to their automation features.
In MailerLite, you can even sell a digital product directly using a landing page thanks to its Stripe integration.
Apart from the mentioned platforms, there are many other platforms you can integrate MailerLite and Mailchimp with.
Mailchimp is better than MailerLite in this area as it supports integration with more platforms.
You can check out the list of platforms supported by Mailchimp on this page. For MailerLite, you can check the list on this page.
Integration Support with WordPress
Be it MailerLite or Mailchimp has an official WordPress plugin that you can use to integrate your account with your website.
If you use a page builder plugin like Elementor and Divi to build your website, you don’t need to install the official plugins.
Instead, you can integrate MailerLite and Maichimp with your WordPress website via API key.
Both MailerLite and Mailchimp allow you to generate an API key which you can use to connect your account with your website.
Here are some WordPress page builders that support integration with MailerLite and Mailchimp:
- Divi
- Elementor (the pro version)
- Breakdance (the pro version)
- Brizy (the pro version)
- Themify Builder
MailerLite vs Mailchimp: Pricing
You can use MailerLite and Mailchimp for free since they are released as a freemium service. With the free version of MailerLite, you can have up to 1,000 subscribers with the email limitation of 12,000 emails per month.
Mailchimp, meanwhile, allows you to have a maximum of 500 subscribers with the email limitation of 1,000 emails per month.
As you can see, MailerLite is more generous with its free version. I don’t even mention the email automation and A/B testing features, which are also accessible by MailerLite free users.
It’s crucial to note that you won’t be able to remove the MailerLite branding and Mailchimp branding — be it on emails or landing pages — without upgrading to a paid plan.
MailerLite Paid Plans
MailerLite has simpler paid plans than Mailchimp. There are only two paid plans that MailerLite offers: Growing Business and Advanced.
The two plans allow you to send unlimited emails per month, regardless of the subscribers you have. What sets them apart is that the Advanced plan offers more advanced features such as Facebook integration and preference center (to allow your subscribers to set email preference)
MailerLite offers a 30-day trial for each paid plan. Here are the paid plans you can choose.
| Growing Business | Advanced | |
|---|---|---|
| Price | Starts at $10/month | Starts at $20/month |
| Number of subscribers | 500 up to 50,000 | 500 up to 500,000 |
| Number of emails per month | Unlimited | Unlimited |
| Number of users | 3 seats | Unlimited |
| Support | Email only | Email and live chat |
Mailchimp Paid Plans
Mailchimp has more complicated paid plans than MailerLite. It doesn’t offer unlimited emails like MailerLite. Also, Mailchimp has a higher starting point. The lowest paid costs you $13 per month.
Makes sense enough because Mailchimp has a CRM feature.
Since Mailchimp doesn’t allow you to send unlimited monthly emails, you might get trapped in trouble as your business grows.
If you use it to run an email marketing for an online store, for instance, you may be forced to upgrade to a higher tier on your current plan to keep being able to send emails.
Here are the paid plans offered by Mailchimp.
| Essentials | Standard | Premium | |
|---|---|---|---|
| Price | Starts at $13/month | Starts at $20/month | $175/month |
| Number of subscribers | 500 up to 50,000 | 500 up to 100,000 | 500 up to 100,000 |
| Number of emails per month | 10 x contacts | 12 x contacts | 500 up to 200,000 |
| Number of users | 3 seats | 5 seats | Unlimited |
| Support | Email and live chat | Email and live chat | Email, live chat and phone |
MailerLite vs Mailchimp Prices Based on the Number of Subscribers
I’ve made another table to make it easy for you to compare the prices of MailerLite and Mailchimp.
I use the MailerLite Growing Business plan and Mailchimp Standard plans for the table below. The two plans share the similar features.
| MailerLite | Mailchimp | |
|---|---|---|
| 500 | $10/month | $20/month |
| 1,500 | $25/month | $45/month |
| 2,500 | $25/month | $60/month |
| 5,000 | $39/month | $100/month |
| 10,000 | $73/month | $135/month |
| 15,000 | $109/month | $230/month |
| 20,000 | $139/month | $289/month |
| 25,000 | $159/month | $310/month |
| 30,000 | $189/month | $340/month |
| 40,000 | $249/month | $410/month |
| 50,000 | $289/month | $450/month |
| 75,000 | $400/month | $630/month |
| 100,000 | $440/month | $800/month |
The Verdict: Should You Use MailerLite or Mailchimp?
MailerLite and Mailchimp are two great platforms to power the email marketing of your business.
MailerLite has a simpler interface and more generous features on the free plan. You can save up to 1,000 contacts/email addresses and create some automations. It also offers a better email editing and page building experience.
If you are a blogger or content creator, then MailerLite is a better suited option as it offers a rich-text editor. You can also use it to send new blog post notifications thanks to its RSS support.
Mailchimp, on the other hand, is a better suited option if you are a small business owner who needs a CRM feature. You can use the CRM feature to send emails to individual contacts and set follow-up schedules.
You can also use Mailchimp to send SMS campaigns other than emails.
So, Which Platform Should You Use?
You can use MailerLite if:
- You are a small business owner who are looking for free email automation tool
- You are a blogger who wants to send new blog post notifications via email
- You are a newsletter content creator who wants to monetize your content
- You are looking for an all-in-one platform to create a website, to create landing pages, to run email marketing and to sell digital products
- You prefer simplicity over complexity
You can use Mailchimp if:
- You need an email marketing tool that has CRM functionality
- You are looking for an email marketing platform with more advanced email automation feature
- You are looking for an email marketing platform with the ability to send SMS campaigns
- You are looking for an all-in-one platform to create a website, to create landing pages and to run email marketing
- You are looking for an email marketing platform that has wider integration support
Whichever your choice, I strongly recommend you to start from the free version and try all the available features before you upgrade to a paid plain.
