Hi friend,
It’s day 6 of the course already. Meaning that you are almost there.
Before getting into the course lesson, as usual I want to remind you to get your coffee ready first. Today, I have a manual brew made of local beans. Tastes a bit fruity. I love it.
Yesterday, you learned about how to add value to your blog and created the framework to guide your prospective students to achieve the value/goal.
Now, it’s time to promote it.
For this step (promotion), you need a landing page. As I said earlier, Divi has a built-in page builder feature which you can use to create a professional landing page so you don’t need to install an extra plugin anymore.
For the purpose of this course, I have created 3 ready-to-use landing page templates which you can download below.
The most crucial element on your landing page that you need to craft carefully is the story. This is the element that determines whether your prospective students are interested in accessing your course or not.
In other words, this is the element that determines the conversion on your landing page.
So again. You need to craft the story carefully.
Crafting the Story that Convert
In general, your landing page consists of two main components: hook and story.
Hook is the headline that functions as an attention grabber. It is also the value you want to offer to your prospective course students, which you have created yesterday in the previous lesson.
If your hook is appealing enough, your prospective course students should then move on to another component on the landing page: story. Here, you can explain the details of what you want to offer in your course.
You should have a strong story to make those who read your story interested in your course. Although you don’t charge a dime for your course, no one will give their email address without a strong reason.
Let alone read your content.
To craft a strong story for your landing page, you can use this simple framework:
- Who are you to make them trust you? + your pain
- Who do you want to target?
- What is the solution you want to offer them?
- What are the concrete steps of your solution?
Let’s break the framework down.
# Who Are You?
On day 2 of the course, you already learned how to become an expert. Well, you don’t need to be a real expert, actually. You just need to be one chapter ahead of the people you want to help — your prospective course students.
I am not a business expert. Neither a WordPress expert. However, I can make money from my WordPress blogs. That’s enough for me to convince myself to create this course.
You just need one key skill to lead your prospective course students: the ability to create a blog with WordPress — which you have learned on day 3 of the course. This is the skill that puts you one chapter ahead of your prospective course students.
You can then strengthen your positioning by telling your real expertise. Photography, for instance.
So, in your intro section you can write something like “My name is Peter. I have been taking photos since 2010 …”
Next, you can add your pain. Something like “I had always wanted to make money from my hobby, but never could. Until I found a blog post about how to make money blogging …”
# Target
You already set your niche on day 2 of the course. You can plug it to your intro story. Example: “you can be like me too. Traveling the world with your camera, working from anywhere …”
# Solution
You already know the answer. Don’t you?
The solution is to build a blog. Not just a blog, but a blog that can be a launchpad to build an online business kingdom.
Tell them that starting a blog is not hard. What’s hard is living the life they don’t want to be in.
# Steps
In this section of your story, you can provide the framework of the solution you offered. Of course, you don’t (and should not) need to write the details. The details will be your course content.
Now that your landing page is ready, you can really start the promotion. To make the process easier, you can create a customer avatar?
What is a customer avatar?
You already set the audience of your blog on day 2 of the course. Now to make it easy in the promotion process, you can create a custom avatar.
A customer avatar is a fictionalized version of your ideal customer (course student in this case). You can start defining your customer avatar by giving it a name then write every detail of your customer avatar.
The more specific your customer avatar, the better.
To make it easier for you to define your customer avatar, you can grab a piece of paper and a pen and make some scratch.
Here is an original scratch of mine when I defined my customer avatar for this course (this is not the final version).
What is a customer avatar for?
There are two main reasons why you need to create a customer avatar.
First, by creating a customer avatar, you have a clear idea of what you need to do to promote your landing page.
You will have a clearer clue where that person hangs out, what Facebook groups they’re in, what LinkedIn groups they’re in, how to advertise to them, and what ad is going to be appealing to them on Facebook that’s going to get them to access your course. Etc.
Second, in case you want to delegate the advertising task (e.g., hiring an ad agency) you can simply tell your agency about your customer avatar so they have a clear idea about what type of ad to run, the ad materials to use, etc.
Getting Your First $10,000
You already have a landing page. You also already have a customer avatar.
Now, it’s time to start the promotion process to get your first $10,000.
As I promised, I will help you get your first $10,000 in just 3 months. I don’t want to be a boaster, so I will show you the exact tactics.
Yesterday, I said that I would get $200 affiliate commissions for every course student who starts their blog after completing my course. The commissions come from Rocket.net, Elegant Themes, Hover, MailerLite, and Amazon.
That means, I need 50 conversions on my landing page (10000 / 200 = 50).
Let’s assume you will also join the affiliate programs of Rocket.net, Elegant Themes, Hover, MailerLite, and Amazon and you plan to run the promotion process on the third month from the day you started your blog (because you need to prepare everything before starting the promotion).
Note: I suggest you have at least 10 blog posts published before registering an affiliate program.
With the above scenario, you only have one month left. One month is 30 days so you need 1.66 conversions each day to achieve the goal (50 / 30 = 1.66). To make the conversation easier, I will round 1.66 to 2.
FYI. Elegant Themes and MailerLite offer lifetime recurring affiliate commissions. So, you will get commissions for the rest of your life as long as your referred customers remain subscribed. Great if you want to build passive income.
2 conversions per day. That’s your goal with your campaign.
Which Traffic Type You Need to Focus on?
You already know your goal. Now, it’s time to pick which traffic type you need to focus on.
Wait. What are traffic types?
There are three traffic types when it comes online marketing.
Understanding and mastering those traffic types can help you achieve the goal more quickly.
Now, I want to pause our conversation here.
Before I continue, I want to be a bit strict this time.
It took me months to develop and finish this concept. And as you already know, I don’t charge you a dime. I share the concept for free!
I don’t ask anything from you in return, but your commitment. For the last lesson of this course, I will only share it with those who are really committed to starting a blog, an online business.
No. I don’t want to charge you to access the last lesson. I just need you to show your commitment by sharing your Elegant Themes receipt. This way, I will be able to know that you are really committed to starting your blog.
Here is how you can access the last lesson, and download the framework, for free.
- Step 1: Get your Elegant Themes receipt
- Step 2: Send me an email (to aliko@totheweb.net) and attach your Elegant Themes receipt
That’s it.
Please note that I will only reply to your email if you attach your Elegant Themes receipt. Again, I need to be a bit strict this time to test your commitment.
That’s all for today’s lesson, friend.
I can’t wait to see your email to deliver my last lesson.